Plan
This is a key phase in the process where our go-to-market (GTM) Strategy is approved.
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During the Plan phase, we identify our key metrics for the offering (ie. scope, schedule, quality, security, cost). We test the offering to make sure it's value is accretive to our overall strategy. We must be able to answer…
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What are we building?
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Who are we building it for?
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Why do we think customers will buy and partners will sell?
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How do we plan to sell and support it?
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When will it be ready?
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Additionally, we've identified all the cross-functional commercialization requirements. We've also identified sufficient resources across all parts of the business to deliver the plan.
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Entry Criteria:
Successful exit of Concept phase.
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Exit Criteria:
We've demonstrated a viable plan with sufficient resources and interlocked timelines.
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Key Planning Deliverable:
GTM Strategy
Product Plan
A roadmap that outlines what our offering will do, why it matters, and how it will be built and delivered. It guides cross-functional teams by defining goals, features, timelines, and priorities, ensuring everyone works together to bring the offering to market successfully.
Marketing Plan
A roadmap for how we will reach and win customers. It defines target audiences, key messages, channels, and tactics to promote our offering. The plan ensures efforts are focused, measurable, and aligned to drive sales, growth, and competitive advantage.
Financial Feasibility
An assessment of whether our offering can make enough money to cover its R&D costs and generate profit. It looks at expenses, revenues, funding needs, and risks to decide if the opportunity is financially realistic and worth pursuing.
Operational Impact Assessment
A review of how a new offering will affect day-to-day business operations. It examines processes, people, systems, and resources to identify risks, challenges, and adjustments needed, ensuring we can adapt smoothly without disrupting performance or customer experience.
